RUX partnered with Salomon North America to help launch their new running collection.
The goal of partnering with RUX was to create a premium product giveaway in celebration of this launch. The product had to be unique, and reflect Salomon’s Corporate Social Responsibility values. The RUX 70L was the perfect fit, and we worked together to co-brand 400 of them in time for the event.
Not only was the product in perfect alignment with the event and the attendees, but the partnership helped to elevate Salomon’s brand by collaborating on a premium, durable product with a lifetime warranty, leaving a meaningful and lasting impression for the launch attendees.
“We chose RUX because their focus on quality and innovation aligns perfectly with our values, and by collaborating with a Canadian brand, we were able to offer consumers a unique, high quality product that speaks to outdoor enthusiasts.”
- Salomon North America
